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Understanding the Teenage Mind: Strategies to Engage Youth in Agri-Food Careers

The Conference Board of Canada, March 14, 2018
Recorded Webinar
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According to the 2016 Census, the agriculture and agri-food sector accounts for 6.7% of Canada’s total GDP and employs approximately 2.3 million people. However, despite agri-food’s significant contribution to the economy, the average Canadian teenager is unsure about the sector and uninformed of its career opportunities. This lack of awareness presents a serious challenge to recruit the next generation of agri-food employees. With a rising labour shortage in the sector, and a need to feed a growing population, it is more important than ever to interest youth in an agri-food career pathway. So how do we get them engaged?

Webinar Highlights

During this recorded webinar, Becky Parker highlights findings from her Nuffield Scholarship, as well as a recent survey conducted by Agriculture in the Classroom Canada (AITC-C). She shares several AITC programs and identifies ways that educators and agri-businesses can work together to promote agri-food careers to youth.

This session covers:

  • Canadian teens’ perceptions about the agri-food sector/agri-food careers
  • Key terms educators and agri-businesses can use when highlighting career pathways
  • Program examples and strategies to engage youth in agri-food careers

About Becky

Photo of Becky ParkerBecky Parker is passionate about connecting youth with the agriculture and food sector. She is employed as Project and Partnership Strategist with AgScape, and is currently on secondment to Agriculture in the Classroom Canada as their Ag Careers Program Manager.

Becky is a certified teacher with a Masters of Education from York University. In 2015, she received a Nuffield Canada Agricultural Research Scholarship. She spent 10 weeks traveling the globe researching models of agriculture career education. Her report is entitled Inspiring Gen Z to Consider Careers in Agriculture and Food. Becky is now the Vice Chair of Nuffield Canada.

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